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Why Capstone Fairs?

Capstone StudyGlobal Education Fairs in Vietnam

FALL 2024

September 26-30, 2024

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INVITATION

Capstone Education cordially invites you to participate in its annual fall StudyGlobal Education Fairs that features four (4) cities in all three regions of Vietnam. Our fairs are open to all approved and accredited secondary and postsecondary institutions. (Note: US colleges and universities must be regionally accredited.)

There are four participation options:

1. In-person participation: Colleagues travel to Vietnam to represent their institutions.
2. Use of an in-country representative: This includes alumni, parents, and staff. 
3. Online participation: You chat with students and parents with the assistance of Capstone student volunteers. One will be at the venue to greet visitors, collect contact information for follow-up, answer basic questions, and distribute promotional materials and another will be in one of our offices to facilitate the conversation/translation. 
4. Literature only: A carefully selected and trained Capstone student volunteer greets visitors, answers basic questions, collects contact information for follow-up, and distributes promotional materials.

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10 Reasons to JOIN CAPSTONE’S FAIRS

Quality

Only officially approved high schools, officially accredited institutions of higher education and, in the case of the US, regionally accredited colleges and universities, are allowed to join our fairs. This is good both for you and the students/parents who attend our fairs, for whom quality is of paramount importance. Honor by association is a win-win proposition.

Location

The fairs are offered in key primary and secondary markets representing all three regions of Vietnam. Let us know if you have any questions about which cities are most suitable for your institution and its unique profile.

Outreach to local schools

that sends sizable numbers of graduates to study overseas. This includes large group meetings, classroom visits and mini-fairs. (We try to arrange mini-fairs, whenever possible.)

Convenient and quick online registration

and access to important fair-related documents, plus informative pre-fair updates.

Organic attendance

Capstone prides itself on reaching out to and attracting bona fide students to its fairs through quality and ethical digital and offline marketing. 

Post-fair follow-up

Our staff follow up on all leads. including registrants who attended and whose didn’t for whatever reason. We will also translate a message into Vietnamese that you draft for your student contacts, including fairs and school visits – at no additional charge.

Integrity!

We always look for the best fit institutions for students and their parents. In addition, fair attendance is organic.

Free initial advising services

Are provided to all participants. 100% of the advising fee except visa counseling if desired is refunded, if students enroll in a partner school.

Reputation

Capstone Education is one of Vietnam’s leading educational consulting companies. We pride ourselves on our commitment to innovation, excellence, and ethical business practices. While our official slogan is Reaching New Heights, we wholeheartedly embrace the unattributed saying, Success Without Integrity is Failure.   

Authoritative country briefing

by Dr. Mark Ashwill, an international educator who has lived and worked in Vietnam since 2005 and first traveled to the country in 1996.

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FAIR DATES, FEES, DISCOUNTS & PAYMENT

Notes:

• The Hanoi fair is scheduled from 2:00-6:00 p.m., the HCMC fair from 9 a.m.-1 p.m., and the Haiphong and Danang fair from 3-7 p.m. (GMT +7). All fairs are held in four- and five-star hotels that are well-known to students and parents.
• Domestic transportation: We take a bus from Hanoi to Haiphong and return. We fly from Hanoi to HCMC and HCMC to Danang.
• The fee includes fair registration, student volunteers, full staff support in each city, and ground transportation to related events, including a bus from Haiphong to Hanoi. The country briefing and high school visits are optional. The fee does not include domestic flights or hotels (We're happy to help you make these arrangements - at no charge. We can add the cost to your invoice or bill you separately.) All of the related activities are part of a package, meaning there is no reimbursement, should you decide not to participate in one or more of them.

FAIR DISCOUNTS

Multi-city: Three (3) cities: $4,850 USD; Four (4) cities: $6,100
Early bird: 5% if you register by May 15, 2024
Capstone partner: 5%, If you’re not already a partner and are interested in becoming one, please let us know. Ask about our partner benefits.

Note: Institutions that select the literature only option are not eligible for any discounts. 

Deadline was
May 15

Early bird

Multi-city

Capstone partner

IMPORTANT DATES

After receiving your registration, we will send you an invoice within a week with instructions about the international wire transfer or other method of payment. After you wire the payment to Capstone, please email a scanned version to us at [email protected]
50 days + before the fair: 70% refund.
30-49 days before the fair: 50% refund
0-29 days before the fair: No refund
If payment has not been made at the time of cancellation, Capstone will invoice schools based on this refund policy. By submitting this registration form, you acknowledge that you have read and agree to these terms.

Method of payment

Cancellation Policy

An early bird discount of 5% will be applied to your invoice, if payment is received by May 15, 2024.

August 30, 2024

Payment Deadline

Priority Registration Deadline

May 15, 2024

Final Registration Deadline

August 26, 2024

Attendees have the option of registering online, the main advantage of which is streamlined entry to the fair, or on-site registration. Our goal, in the words of one colleague, is “to attract authentic prospective students.” We dot our bureaucratic i’s and cross our t’s, meaning we secure all the necessary permissions from the authorities for the fairs and related activities.

Capstone invests a considerable amount in marketing and promoting its fairs series, including junior high/high school outreach, online marketing, extensive use of social media (e.g., Facebook), email blasts, a promotional video, flyer and poster distribution, phone calls, text messages, and the use of teams of student volunteers in each fair city, and through our own networks, which consist of Vietnamese of means who are interested in sending their children to study overseas.

marketing and promotion

INSTITUTIONAL PROFILE IN THE FAIR GUIDE

We publish a colorful and informative fair guide that is distributed free of charge to all attendees. Each participating institution will have a free one-page profile in the fair guide. It provides basic information about the institution, including selling points, academic programs, tuition and fees, admission requirements, etc. It also contains articles of interest to students and parents. The digital fair guide is posted on Capstone’s Issuu page. Only institutions that submit their institutional profile by the priority deadline will be included in the fair guide.

OTHER PROMOTIONAL OPPORTUNITIES

We offer four promotional opportunities, in addition to the usual pre-fair publicity, designed to generate additional student and parent interest in your institution.

Translation and In-Country Printing of Promotional Materials

Online Promotion Via Capstone Channels & Facebook Advertisement

Fair Guide Advertising

Cloth Pencil Case

Calendar for 2025

Notebook

Cloth Fair Bag

Flyers/Brochures Inserts in Cloth Fair Bag

You have a choice of two ads - at modest cost - to help brand your institution and signal your interest in welcoming Vietnamese students to your campus. This opportunity is available to all officially approved high schools and accredited institutions for higher education, regardless of whether they participate in the fair series. 

FAIR GUIDE ADVERTISING

Color Half Page (at the end of the fair guide) / [Size/Height 195mm x Width 106mm] 

US$ 400 

Color Full Page (next to your profile) / [Size/Height 195mm x Width 215 mm] 

US$ 600 

TRANSLATION AND IN-COUNTRY PRINTING OF PROMOTIONAL MATERIALS

If you have not already done so, it is essential to have your promotional materials translated into Vietnamese. Keep in mind that most Vietnamese parents do not read English and they are the key decision-makers, after all.
We can also arrange to have your promotional materials printed in-country at additional cost. The advantages of in-country printing are convenience (e.g., no problems with Customs) and substantial cost-savings, including printing and shipping. Contact us for details.
A promotional material from your institution will be inserted in every fair bag, including printed 1000 A4 copies of your school information translated into Vietnamese, if you don't already have a Vietnamese version. Maximum of three sponsors.
Sponsorship cost: $700.

FLYERS/BROCHURES INSERTS IN CLOTH FAIR BAG

We will promote your institution on Capstone's Facebook fanpage and student-facing website with articles and a banner and run a Facebook advertisement (700 clicks) at the cost of $700 USD. If you want to publicize your article in a top online media outlet it will cost an additional $1,250 USD. (This is in addition to the usual marketing and promotion we offer for each participating institution.) 

Online Promotion Via Capstone Channels & Facebook Advertisement

We will produce 2,000 attractive and eco-friendly cloth bags with your institution's name, logo, and website address on the side to be distributed at the fairs and thereafter until the supply runs out. Maximum of two sponsors.
Sponsorship cost: $1,400 per sponsor.

CLOTH FAIR BAG

We will produce 1,000 cloth pencil cases to be distributed at the fairs and therafter until the supply runs out. Your institution's name, logo, and website address will appear on the side of these attractive cases, which students will use regularly. Only one sponsor.
Sponsorship cost: $1,500.

CLOTH PENCIL CASE

The popular "I Love Study Abroad" notebook will be distributed to all fair attendees, at high school visits, and after the fairs until it's time for a reprint. Print run for 2024/25: 5,000.

NOTEBOOK

Notebook Inside Page - 8 sponsors

US$ 800 

Notebook Front/Back cover - 2 sponsors

US$ 1200 

The Capstone calendar will be distributed at the fairs, high school visits, to high school and university partners, and after the fairs. Print run for 2025: 3,000.
Sponsorship cost is $1,000 per month.  

CALENDAR FOR 2025

TESTIMONIALS

Mark Ashwill and the Capstone Vietnam staff are phenomenal!!! They go above and beyond with their professionalism, their communication and follow-up and, most important and impressive to me, their hospitality! My institutions and I have participated in Vietnam recruiting trips with Capstone Vietnam now for the past two years and they have been nothing but the best experiences for me. I have nothing but positive things to say about Capstone Vietnam, Mark and the Capstone staff. They are truly wonderful to work with! (Past fair)
Cory Becker-Kim
Former Assistant Director of Admission, Intercultural LEAD (I-LEAD) Fellowship Program Liaison, College of Saint Benedict & Saint John’s University (Minnesota, USA)
I am very pleased with Capstone's organization, the quality of the schools that they have given us access to, and to the hotel events. This is my first time visiting Vietnam and it's hard to choose which city I like more, Hanoi, Ho Chi Minh city or Da Nang. But they're all great service from the staff. Capstone's been fantastic. (Spring 2023)
Andrew Van Lew
Graduate and International Recruitment Coordinator, University of Arkansas (USA)
We really have enjoyed our experience working with Mark Ashwill and Mrs. Hang, and the entire staff at Capstone from the initial communication with them all the way through the support and arrival. I really feel like I have partners and a team on the ground here in Vietnam, that are invested in supporting students and their study abroad goals and also invested in St. Norbert College. And our goal is to recruit more international students specifically from Vietnam. It's been a great match and I look forward to continuing the partnership with Capstone. (Spring 2023)
Andelys Bolaños
Director of International Recruitment & Admissions, St. Norbert College (Wisconsin, USA)
I am very pleased with Capstone's organization, the quality of the schools that they have given us access to, and the hotel events. This is my first visit to Vietnam and it's hard to choose which city I like more, Hanoi, Ho Chi Minh City or Danang. But they're all great. The service from the staff. Capstone's been fantastic. (Spring 2023)
Phillip Bailey
Associate Vice President for Global Learning and Engagement, University of Central Arkansas (USA)
As a head of school, I've been highly impressed with the quality of families and students. All you ask for in recruiting fairs is to have an opportunity to be in front of families and to promote your school, and Capstone has provided us with that opportunity. I've been a part of about a dozen international recruiting fairs over the past 30 years of involvement in this industry and I can unequivocally say that Capstone provides the best 360 degree service of any organization I've ever been involved with so I highly recommend Capstone not only to the families involved but to my network of independent schools globally. Thank you, Capstone, for everything you do. (Spring 2023)
Johnny Graham

Head of School, Williamsburg Christian Academy (Virginia, USA)
This fall’s Capstone Education Fair series was excellent, as usual! The fairs were well-organized and well-attended. I’m always amazed at the huge number of well-trained student volunteers who help with interpreting and other logistics—they really do a great job. The Capstone staff are enjoyable to travel with, and I am looking forward to my next trip to Vietnam with Capstone! (Past fair)
Ethan Olson
Former Associate Director of International Admissions, University of St. Thomas (Minnesota, USA)
Tony Blignaut
Regional Admissions Director Asia, Dukes Education (UK)
Mark and the team at Capstone are very professional and serious about the Vietnamese market. The detailed country briefing and always helpful staff make these Capstone events a must in Vietnam. Cardiff Sixth Form will attend future events and can highly recommend them! (Past fair)
Franklin Cho
Deputy Principal, Orita Sinclair School of Design and Music (Singapore)
Capstone Education can be trusted to deliver well-organised fairs and trips to high schools. They have a wonderful team who are well-prepared and ready to help in whatever way is possible. It is always a pleasure joining them in Vietnam.
This is my first time touring with Capstone. We've had such a positive experience. It's been wonderful. All the locations, all the families, all the staff are amazing to work with. We can't wait to visit again next year. (Spring 2023)
Susi Vacek
Admissions and Marketing, The Vanguard School (Florida, USA)
We look forward to welcoming you (back) to Vietnam!

02

Representation

Institutions may be represented by two individuals of their choosing. This means a total of three at your table, including your student assistant volunteer provided by Capstone.

03

Student Volunteers

Each school will be assisted by a student volunteer, who will help to represent your school and facilitate communication with students and parents. You have the option of contacting your student volunteer(s) before you arrive. There is time set aside for you to meet with them before each fair. We are proud of our student volunteers, who have received consistently outstanding evaluations in each city over the years.

04

Other Activities

In addition to all of the above, Capstone hosts a group dinner in HCMC or Hanoi, and organizes an excursion to the UNESCO World Heritage site of Hoi An for those who participate in the Danang fair. Both are great opportunities to network in a relaxed setting and learn more about Vietnamese culture. 

Eligibility

Capstone works exclusively with officially approved high schools and accredited institutions of higher education. In the case of the US colleges and universities, we work exclusively with regionally accredited institutions, the gold standard of institutional accreditation.

01

Participation Guidelines

05

Visa Type

You should obtain a business visa from the Embassy of the Socialist Republic of Vietnam in your country or one of its Consulates General with a letter of invitation from Capstone Vietnam that will be sent to you as part of the fair package after you register. Since you will be traveling to Vietnam for official purposes and participating in public events, it’s important that you have a business visa.

The reasons for having fairs in Hanoi and HCMC are known to most recruiters. They are the two most important urban centers in Vietnam with a combined population of over 15 million. The former is the nation’s political capital while the latter is the country's economic engine. Many families in both cities have both the interest in overseas study and the ability to pay for it.  

Since you’re here, you’ve probably already answered this question to your satisfaction but just in case you or your colleagues need more information and a stronger justification for investing in a fair series, let us know. 

Why Vietnam?

Let us know if you would like information about Haiphong and Danang, which are secondary markets.

Hotline: +84934 644 268
[email protected]
www.recruitinvietnam.com
www.capstone.edu.vn

Hanoi Office:
2 Le Quy Don St., Hai Ba Trung Dist.

contact us

Ho Chi Minh City Office:
22 Tran Quy Khoach St., Tan Dinh, Dist. 1

FALL 2O24

Capstone StudyGlobal Education Fairs in Vietnam

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Capstone Education

is a full-service educational consulting company with offices in Hanoi and Ho Chi Minh City (HCMC). It was co-founded as Capstone Vietnam in 2009 by Dr. Mark Ashwill, an education entrepreneur and international educator who first traveled to Vietnam in 1996 and has lived here since 2005. Its unique business model addresses the needs of both institutional and individual clients. While the latter refer to parents and students, the former encompass secondary and postsecondary institutions with an interest in Vietnamese student recruitment and other work in Vietnam. The StudyGlobal Education Fairs, offered every fall and spring, are one of our institutional services related to recruitment. Capstone is the only company in Vietnam, and probably the world, that works exclusively with regionally accredited institutions of higher education in the US and officially accredited schools in other countries.

We are pleased to invite you and your institution to join our spring StudyGlobal Education Fairs from March 15-19 in HCMC, Hanoi, and Danang.